Hartford - The Brand
The Hartford concept was born in 1979 in New York.
Yves Charenton landed there with the idea to recreate shirts from the American dream: those ones that he used to find in Clignancourt flea markets at the end of the 60's, the famous "button down" in Madras or Oxford Shirt, the "westerns" in denim, the "work shirts" in Chambray.
He encountered an American supplier who accepted to produce them in batches of vintage fabrics contributed to an immediate success.
Bruce Springsteen, a faithful fan of the brand, ordered his Hartford shirts by the dozen for his tour, the story begins.
Hartford was quickly characterized by the quality and authenticity of its products, its search for colors, taste for printed fabrics and the unusual mix of materials.
It is all natural that the collection expanded to become an alternative, classic, comprehensive dressing-room.
Inspiration is tributed to heritage and craftsmanship:
A military coat cut by a tailor from Savile Row for an officer,
A Fatigue pant borrowed from the US Navy,
An old-school faded and striped Oxford shirt,
A Mountain sweater from Fair Isle...
The whole reworked in a firmly modern way without narrowing to tradition.
In 2000, convinced by his clients and some journalists, Yves Charenton expands with success his world to woman and kids by following the same philosophy.
Hartford then became a casual chic brand mixing American vintage style with the elegance of an English dressing-room. They came out with a trendy collection that perfectly anchors to the present.
Nowadays, Hartford creations are sold in 10 French boutiques and in best specialized stores around the world.
Meg Tudehope Director of myStreetThreads quickly identified Hartford as a brand suited to the Australian culture, climate and personality. In particular Meg chose Hartford for its natural Segway from the Child to Adult sizing. The background also explains why Hartford sizing is more generous than most French brands.